Pet Influencers Make $33k For Just One Instagram Post

A recent study by Heepsy ranked pet influencers based on their estimated earnings per Instagram post.

The analysis considered factors such as follower count, species, platform presence, and ownership background.

While earnings per post determined the ranking, additional details—including the pet’s name, primary platforms, and whether their owner is publicly known—provided further context into what drives their commercial success.

Jiffpom is the most popular pet influencer, making the most money per Instagram post, reaching $32,906. This Pomeranian has built the largest follower base of any pet influencer at 9.9 million Instagram followers. Jiffpom’s success comes primarily from fashion and accessory promotions, which generate 35% higher engagement than standard content.

Tucker Budzyn ranks 2nd with $20,000 per post, benefiting from owner Courtney Budzyn’s media presence. This Golden Retriever has 4 million followers and is popular on both Instagram and YouTube. Tucker’s owner, Courtney Budzyn, is also well known, which helps keep Tucker in the spotlight. While he earns less than Jiffpom, he makes more than any other dog on the list.

Juniper Foxx ranks 3rd with $17,100 per post and is the only fox in the top five. She has 3.4 million followers and is one of the few non-dog or cat influencers making this much. Her owner, Jessika Coker, is also recognized online, which adds to Juniper’s popularity.

Nala Cat ranks 4th with $14,419 per post and holds the title of most-followed feline on Instagram. She is the highest-earning cat on the list, with 4.3 million followers. She’s also active on both Instagram and TikTok, which helps boost her earnings.

Doug the Pug is fifth, earning $12,890 per post. He’s one of the few pets with a strong presence on Instagram, TikTok, and Facebook. While he earns less than Nala Cat, he’s still among the top dogs in both reach and income. His owner, Leslie Mosier, helps manage his brand.

Another account for Tucker ranks sixth at $10,623 per post. With 3.2 million followers, it shows how popular this dog really is. Very few pets have two separate high-earning accounts, making Tucker stand out once again.

Juniper appears again in seventh, with another account earning $10,088 per post. This one has 3 million followers. Like Tucker, Juniper is one of the only pets with two top accounts, which shows her content stays popular across profiles.

In eighth place, Grumpy Cat earns $9,100 per post. Even though she passed away, her Instagram is still active and followed by 2.6 million people. She’s one of the only pets in the top 10 without a famous owner or multiple platforms.

Marutaro ranks ninth at $8,345 per post. With 2.5 million followers, he’s the most followed pet from Japan. He’s only on Instagram but still earns more than many others with similar reach.

Smoothie the Cat is tenth with $7,423 per post. She has 2.2 million followers but earns much less than Nala Cat, even though both are cats. Her owner stays private, and the account is only on Instagram, which may limit growth. Smoothie generates 46% higher engagement on fashion and home decor promotions than any other pet influencer in the top 10.

Tabi Vicuña, Founder of Heepsy, commented on the study: “Pet influencers have become powerful marketing tools, with some earning more per post than many human creators. Their appeal lies in their consistency, non-controversial image, and emotional connection with audiences. Brands see them as a low-risk, high-engagement option—especially when the pet has cross-platform reach or a recognizable owner behind the scenes. As competition grows, the most successful accounts are those that blend strong     visual storytelling with a clear personality, regardless of species.”

 Credit to https://www.heepsy.com/

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