Together, the five US hip-hop superstars have a combined total of 130 years of stage experience
When the game between the Los Angeles Rams and the Cincinnati Bengals in the NFL’s 56th Super Bowl enters the halftime break on Monday night, the real TV spectacle begins for many: the huge Halftime Show. In past years, the Pepsi-sponsored concert break has thrilled audiences with unforgettable performances by the biggest stars in the music world, including The Weekend, Jennifer Lopez, Shakira, Lady Gaga, Coldplay, Beyoncé, Bruno Mars and many more.
The Berlin-based creative agency ABCD Agency has taken the hotly anticipated appearance of the rap legends and the Queen of R&B as an opportunity to draw attention to some exciting highlights and facts from the careers of these five icons:
- Together, the five US hip-hop superstars have a combined total of 130 years of stage experience.
- Dr. Dre has been a part of the music industry since 1985. Mary J. Blige and Snoop Dogg followed in 1992, and will celebrate 30 years on stage this year. Eminem has been rapping, writing and producing since 1996, and Kendrick Lamar has been thrilling rap fans since 2010.
- The five artists have collectively sold more than 623 million records. 122 million Spotify users listen to their music every month, and their YouTube channels have more than 33.6 billion views combined.
- The five artists’ music archive includes a total of 58 studio albums, plus countless collaborations and features. Music nerds claim that Snoop Dogg is the artist with the most features worldwide: he is said to have collaborated in more than 1,200 songs.
- Eminem has released a total of 11 studio albums in his career and sold more than 359 million records. His most successful album is the legendary The Marshall Mathers LP from 2000. All his albums combined have been streamed more than eleven billion times on Spotify.
- Without Dr Dre, the stage would be empty tonight. He has been instrumental in the careers of Snoop Dogg, Mary J. Blige, Eminem and most recently Kendrick Lamar. Dre is one of the most successful hip-hop producers in the world with a fortune of around $820million US dollars.
- Kendrick Lamar’s career has also rocketed: in the 12 years since his debut, he has sold 114 million records. 10 million fans regularly listen to his music on Spotify.
- Accolades: Kendrick Lamar has 13 Grammys, Mary J. Blige has 9 Grammys and Dr. Dre has also won 6 of the most important US music awards. Meanwhile, Eminem has an Oscar (“Lose yourself”) and Snoop Dogg has a star on the Hollywood Walk of Fame.
400 million records bear his name: Eminem
But nothing quite prepared the rap world for Eminem: His alter ego “Slim Shady” fit the spirit of the turn of the millennium like a glove. Despite harsh and angry lyrics where he wasn’t afraid to make disparaging remarks about powerful personalities (including George W. Bush and Michael Jackson), Eminem entered the music mainstream. With almost 400 million records sold, Eminem is the most successful rap artist of all time, at least to this day. Every single one of his 11 albums has now been streamed more than a billion times on Spotify. Ten of them reached the top of the US Billboard Charts.
Today, Eminem is increasingly seen with a softer tone and in collaborations with Ed Sheeran or Rihanna. It will be interesting to see what the 50-year-old will bring to the Halftime Show. At times, Eminem was considered the best technical rapper in the world, so maybe we’ll see some of that again.
💽 “Rap God” from Eminem 💽 “The Next Episode” from Dr. Dre feat. Snoop Dogg, Kurupt and Nate Dogg 💽 “Family Affair” from Mary J. Blidge 💽 “HUMBLE” from Kendrick Lamar 💽 “Still D.R.E” from Dr. Dre feat. Snoop Dogg 💽 “California Love” from 2Pac feat. Dr. Dre