It’s a weird year for Halloween and trick-or-treating. Different areas are in different states of covid-19 cases either expanding or contracting. We at CandyStore.com recommend you monitor your local situation and follow health guidelines if you plan to trick-or-treat. And wear an effective mask, not just a costume mask, please.
According to the National Retail Federation, trick-or-treaters are expected to be down 20% this year. That said, only 11% fewer people plan to hand out candy. I’m no math expert, but 11 is less than 20. So, there might be more candy per house to capture! Right?
Halloween candy sales are expected to reach $2.4 Billion, only down slightly from $2.6B last year. No matter how you look at it, that’s a lot of candy!
The map above reveals the results of our annual data mining, the top 3 most popular Halloween candies in each state. Hover over your state to see the goods. (Apologies, it’s not interactive on mobile devices).
Do your state’s choices surprise you? The top Halloween candy in your state are not always what you think they were. Salt water taffy and Hot Tamales performed much better than some expected, for example.
For over 13 years, we’ve been delivering bulk candy around the country. As bulk candy retailers and distributors, we’ve got a lot of candy sales data to comb through. Including some we shipped to New York in recent years…
We have seen a lot of surprising favorites and least favorites over the years. That’s why working with unbiased data is so much fun. We looked at 13 years of sales data (2007-2019), looking in particular at the months leading up to Halloween. We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us reach our conclusions.
Then we charted the best sellers in every state for Halloween. And we present it to you in the above retro 1980s sci-fi interactive map of the most popular Halloween candy. If you’d like to see the nationwide winners, we made a graphic for that too.
As mentioned above, the National Retail Federation is estimating that shoppers will spend $2.4 billion on Halloween candy.
As you might expect, consumer confidence is down quite a bit (-15%) this year, fueled mostly by uncertainty surrounding covid-19 vaccination outlook and the presidential election.
It’s 2020, baby. Anything can happen.
Halloween Candy Quick Facts
- 172 million Americans celebrate Halloween
- 30% of all Halloween purchases are made online
- Among those who celebrate Halloween, 95% will purchase candy
- They will spend about $27.55 on average
- Most Halloween shopping is done the first 2 weeks of October.
- In Oregon, full-sized candy bars are the norm for trick-or-treaters to receive
- Overall Halloween spending is expected to be $8.0B in 2020
- Over 50% of parents stash some Halloween candy to enjoy later in the year
Industry research showed in 2015 that online candy sales were increasing by 15 percent. People are realizing they can save time and money – and not risk covid-19 exposure – by skipping the store and purchasing from the comfort of their home. But will you buy the right candy?
The interactive map of the most popular Halloween Candy for 2020 and the WORST Halloween candy.
• State-by-State Ranking of Halloween Candy
• Top 3 Candies from Each State
• Using 13 Years Bulk Candy Sales Data
• Updated Sept 2020
WORST Halloween Candy 2020
People get really riled up about the candy they don’t like. Over 20,000 survey responses from the past 12 months!