Fake Fast Food
A growing number of fast-food chains in the US have begun offering fake meat or plant-based meat options on their menu. This report delves into people’s acceptance of and excitement around this popular upcoming food trend. Restaurants and fast-food chains can leverage this data in their decision-making.
Over the past few years, the fake meat phenomenon has gone from being a highly speculative curiosity to an in-demand food item, available not just in grocery stores but also dished out over the counters of popular fast-food chains across the country. From burgers and sandwiches to tacos and pizzas, a wide range of meatless alternatives is available to customers today, many of whom are opting for them for health, environmental or ethical reasons. Given this new shift towards a vegetarian or vegan diet, how keen are Americans on this new trend? Piplsay polled 30,700 people nationwide to get some insights.
Here are the key insights from 30,700 people in the US:
Fake meat as fast food: How impressed are Americans?
• 39% of meat-eaters and 15% of vegans/vegetarians have tried the fake meat menu at popular fast-food chains
• 60% among them would continue eating fake meat at fast-food chains, mainly for health reasons
• 41% of Americans have tried the fake meat menu at Burger King, followed by Wendy’s, Subway, and Starbucks (10% each)