“You don’t believe in global warming? How about local warming?”
The campaign spearheaded shines a spotlight on local impact of climate.
Despite scientific evidence, decades of diplomatic summits and repeated calls for action, some people still do not believe that climate change is real, and impacting us today. However, it seems that more people are willing to accept that change is afoot when confronted with it at a local level.
Fridays For Future, the international movement of climate strikers led by Swedish activist Greta Thunberg, is launching a social campaign to raise public awareness about local warming. Leveraging the fact that more people seem to care when the impacts are felt closer to home, Fridays for Future is bringing awareness to climate change’s local impact and empowering people to act within their own communities.
Fridays for Future Launches a local tourism campaign to raise awareness on Climate Change
In order to achieve this, the organization is launching a local tourism campaign that reimagines how vintage tourism posters from across the globe would look under today’s climate change realities.