Home NOVEDADESBRANDS The Rolling Stones Export Their Elevated Retail Concept To US & Beyond

The Rolling Stones Export Their Elevated Retail Concept To US & Beyond

by Soraya Alcalá
The Rolling Stones

To celebrate the release of their 31st studio album Hackney Diamonds, The Rolling Stones are taking their elevated retail concept RS No 9 global with a series of pop-ups in New York City, Los Angeles and Tokyo. To celebrate the opening at the New York City location this past weekend were appearances from Ronnie Wood and producer Andrew Watt.

Originally opened in 2020 in London’s Carnaby Street, the premium fashion label offers seasonal merchandise collections and exclusive collaborations, within a premium shopping environment which also hosts events and band activations unlike anything before seen in the world of music.

Marking the first time the band has been available outside the UK, the premium shopping destinations will feature the latest AW23 Collection, new Hackney Diamonds album merch, as well as the recently announced collaboration with KidSuper, the eclectic New York creative. You’ll also find collectible blind-bagged skateboards from The Berrics and signed fine art prints by Ronnie Wood, alongside limited-edition music formats.

«We’re thrilled to bring the RS No 9 brand new stores to support our album,» said the band «We hope our international fans are excited to experience everything the store has to offer.»

In Japan, a semi-permanent physical location dubbed RS No 9 Harajuku will open in Tokyo’s fashionable shopping district, showcasing the elevated product mix alongside Japan-exclusive music and merch.

Further celebrating the occasion, the stores will also carry the highly-limited RS No 9 red vinyl –an exclusive format of the new album recreated in the band’s signature red pantone – which was previously only available physically from the RS No 9 Carnaby location.


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