Editorial Note — Soraya Alcalá
Luli Fama’s 20th anniversary show felt like Miami at its best — loud, confident, and full of familiar faces. Seeing Agueda López return to the runway set the tone for the night, and Luis Fonsi cheering her on from the front row gave the show the kind of energy you can’t script. Kendall Vertes and Jessica Vestal added a pop‑culture spark that reminded everyone how far the brand’s influence reaches.
What really stood out wasn’t just the new collection, but how the entire celebration tied together two decades of style, community, and Latin glamour. From the open casting call to the after‑party at the Harbour Club, the brand made the anniversary feel personal — a heartfelt thank‑you to everyone who’s been part of its journey.
© Soraya Alcalá · Original Editorial Note
From “Despasito” to Dive into the world of Luli Fama – the brand celebrates 20 years of its annual fashion show; signature bold prints, vibrant hues, and iconic patterns that have defined two decades of swimwear fashion
MIAMI BEACH, FL
Luli Fama celebrated 20 years as a leading force in the swimwear industry with a milestone runway show during PARAISO Miami Swim Week. Held on Saturday, May 30 at the PARAISO tent at Collins Park, the highly anticipated runway show and performance immersed attendees in the vibrant energy and unmistakable spirit that have defined the brand for two decades.
The runway unveiled new styles and silhouettes from Luli Fama’s Spring/Summer 2027 collection, showcasing the brand’s signature blend of bold swimwear, vibrant prints, and elevated resortwear. Known for creating standout runway moments year after year, Luli Fama once again delivered a memorable show while celebrating its remarkable legacy and ushering in an exciting new chapter for the brand.
The anniversary runway featured a star-studded lineup of talent, including model and television personality Agueda López, who returned to the runway for the brand’s milestone show. Supporting her from the front row was husband and Grammy-winning musician Luis Fonsi, whose attendance added to the excitement surrounding the evening. The show also featured Lifetime’s Dance Moms star Kendall Vertes and Netflix’s Love Is Blind fan-favorite Jessica Vestal, both of whom walked the runway, further highlighting the brand’s continued influence across fashion, entertainment, and pop culture.
As part of the anniversary festivities, Luli Fama brought its signature lifestyle experience to life across Miami Beach through a series of special events and activations leading up to the show.
For the first time, the brand hosted an open casting call for aspiring “Luli Babe” models at its Lincoln Road boutique, offering new talent the opportunity to be selected to walk in the 20th Anniversary runway show and become part of the brand’s history.
Following the runway show, VIP guests and friends of Luli Fama continued the celebration at Luli Fama’s exclusive anniversary after-party hosted at the prestigious member’s club, Harbour Club in Miami Beach’s Sunset Harbour neighborhood. The evening honored the brand’s 20-year legacy, bringing together designers, models, celebrities, influencers, media, and longtime supporters to celebrate the collections, campaigns, and iconic moments that have shaped Luli Fama over the past two decades.
Throughout its history, Luli Fama’s designs have been worn by internationally recognized artists including Lady Gaga and Camila Cabello, further solidifying the brand’s position as a global leader in swimwear and resort fashion. Today, the brand operates South Florida boutiques on Lincoln Road, in Doral, Dadeland Mall, Dolphin Mall, and Sawgrass Mills, with collections available through hundreds of retailers worldwide.
The anniversary celebration marked not only a milestone achievement, but also the beginning of a new era of growth, innovation, and creativity for Luli Fama as the brand continues to shape the future of swimwear and resortwear fashion.
Photo Credit: Getty Images
