Home NOVEDADESBRANDS Black-Owned Womenswear Brand Ada & Edith Unveils First Collection

Black-Owned Womenswear Brand Ada & Edith Unveils First Collection

by Soraya Alcalá
The stories of everyday working women shape the brand's design philosophy.

New York, NY 

Excited to share the launch of Ada & Edith, a black-owned womenswear brand founded by entrepreneur and former C-suite executive Ukonwa Ojo, who is disrupting the world of womenswear with its brand launch happening today!

Offering a unique blend of comfort and style, Ada & Edith is set to redefine the landscape of women’s fashion by centering womens’ clothing around their lives and not the other way around. Expect minimalist, eye-catching designs that go beyond fashion, making a statement about empowerment, inclusivity, and thoughtful consumerism.

With a minimalist approach and sustainability at its core, Ada & Edith aims to craft a fashion space where comfort meets everyday elegance. The brand’s design ethos is inspired by the narratives of everyday working women, addressing the void in the market for versatile womenswear suitable for the diverse lifestyles of today’s dynamic women. Whether navigating the corporate boardroom, managing a bustling household, or embracing a nomadic lifestyle, Ada & Edith’s creations are crafted to complement the multifaceted lives of women on the go.

Ada & Edith is available today with prices ranging from $149-$399 on www.adaandedith.com

About Ada & Edith

Ada & Edith is a black-owned comfort-driven womenswear brand that revolves around the idea of prioritizing comfort without compromising style. Inspired by to fill a gap in the market for versatile womenswear, Ada & Edith’s founder Ukonwa Ojo aimed to create easy-to-wear items suitable for various lifestyles, catering to the needs of busy women. Ada & Edith challenges traditional norms by offering limited-edition “wow” pieces with detail-driven designs inspired by the stories of real-life working women. The brand places a strong emphasis on sustainability, adopting a minimalist approach to fashion that goes beyond clothing to create a lifestyle of comfort and confidence.


About Ukonwa Ojo

Ukonwa Ojo’s illustrious career spans 25 years across various industries and includes positions as Global Chief Marketing Officer of Amazon Prime Video & Studios, M.A.C Cosmetics, and Consumer Beauty at Coty, Senior Vice President at COVERGIRL, and brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and MeadWestvaco Corporation. She is currently the Founder/CEO of Zaia Ventures, a company committed to building and scaling businesses that serve underrepresented and marginalized communities.

For more information, please contact: Tay Powell, [email protected]

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