Editorial Note — Soraya
NYX Professional Makeup has become one of the most influential beauty brands of its generation, known for bold creativity, accessible innovation, and a deep understanding of how consumers express identity through color, texture, and sensorial experiences. With every launch, the brand reinforces its leadership in shaping beauty culture and connecting with communities that value authenticity and self‑expression.
The NYX Professional Makeup Miami Takeover elevates that vision with a multi‑day activation designed to immerse consumers in the world of the new Fat Oil Body Collection. From retailer pop‑ups to open‑air experiences across Miami, the brand delivers a vibrant, interactive celebration of scent, glow, and body confidence. This takeover reflects NYX’s ability to create cultural moments that resonate far beyond the beauty aisle.
© Soraya Alcalá · Original Editorial Note
Miami Beach, FL—
NYX Professional Makeup is popping up across Miami this week to celebrate the launch of its NEW Fat Oil Body Collection, bringing immersive experiences, giveaways, demos, and sensorial fragrance moments to consumers from Friday through Sunday.
The brand will activate at multiple locations throughout the city, including ULTA Beauty, Walmart, Target, and two open‑air Miami hotspots: Wynwood Marketplace and Lincoln Road Mall.
ULTA Beauty Pop‑Up — May 29 & 30 (10 a.m.–5 p.m.)
14791 Biscayne Blvd., North Miami Beach, FL 33181
NYX Professional Makeup brings its Ulta Beauty World booth from the convention center directly to the ULTA Miami store parking lot. Guests can enjoy:
- Demos of all 4 Fat Oil Body Collection scents
- GWP offers and NYX swag giveaways
- A live DJ
- Photo‑op moments aboard the Body Yachty
Walmart Pop‑Up — May 29 & 30 (11 a.m.–4 p.m.)
8651 NW 13th Terrace, Doral, FL 33126
The Walmart Doral activation includes:
- Product demos of all 4 scents
- Free samples of guests’ favorite mist and oil
- A DJ spinning tropical beats
- A spin wheel to win full‑size products
- A special GWP for NYX merch
- A photo‑op moment with two NYX Body Hottie models
Target Flagship Event — “Drippin’ Glow” — May 31 (12 p.m.–4 p.m.)
3401 N Miami Ave., Miami, FL 33127
The Miami Swim Week finale features:
- A welcome smoothie bar inspired by Coconut Cutie and Juicy Boo
- A scent quiz and demo station
- A keychain bar to personalize a mini tote
- Opportunities to try the full Fat Oil Body Collection
Wynwood Marketplace Activation
2250 NW 2nd Avenue, Miami, FL 33127
- Booty inflatables
- Photo opportunities
- Free Fat Cheek Butt Masks
Lincoln Road Mall Pop‑Up
718 Lincoln Road Mall, Miami Beach, FL 33139
- Body Bar Cart pop‑up
- Exclusive merch
- Free giveaways
- Full scent testing experience
Megan Thee Stallion Partnership
NYX Professional Makeup partnered with Megan Thee Stallion, the face of NYX Caramelt Mami Body Oil, bringing the collection to life at her Hot Girl Swim Show during Miami Swim Week.
Where To Shop
Visit @nyxcosmetics on Instagram for the full pop‑up schedule. If you can’t attend in person, the full Fat Oil Body Collection is available at:
- nyxcosmetics.com
- TikTok Shop
- Select beauty retailers nationwide
External Link (Yoast Requirement) Miami Beach Bandshell official site: https://miamibeachbandshell.com
