Rolling Stone today announced they will host one of the most highly anticipated and entertaining parties of the year in partnership with Can-Am on Saturday, February 1st at the SLS South Beach and Hyde Beach in Miami, featuring performances by Grammy-winning singer-songwriter Ciara, DJ Khaled & Friends, and Paris Hilton with DJ Vice, during the biggest weekend in sports.
Rolling Stone Live: Miami, the brands 10th appearance at a Big Game weekend, will provide an experience that SLS and Rolling Stone are known for — an exceptional night out with the biggest stars in music and sports — presented by Can-Am and sponsored by Vivid Seats, MCM, CÎROC VODKA, and Elysian Brewing.
The event at SLS South Beach and Hyde Beach will kick off Rolling Stone’s 2020 partnership with Can-Am On-Road, which will culminate in a must-see content series celebrating the powerful connection between music and riding the open road. Partygoers will also have a chance to discover the complete Can-Am lineup of Spyder and Ryker three-wheel vehicles, with on-site displays of all the newest models including the 2020 Spyder RT. To celebrate Can-Am and Rolling Stone’s love for giving back, Can-Am will donate one all-new 2020 Spyder RT to be featured as the grand prize in a charity raffle.One lucky winner will be selected during the event. All proceeds from the raffle will be retained by the charity host. Guests will also be able to enjoy the Vivid Seats Backstage, which will pop up behind the performance stage and provide behind-the-scenes access to VIPs and featured performers.
Luxury brand, MCM will commemorate their ongoing partnership with Wilson Sporting Goods, with the debut of the special edition MCM x Wilson 100 Year Anniversary Football, that will be integrated throughout the event along with custom MCM brand activations, experiential branding moments, and custom MCM looks.
CÎROC VODKA, distilled from fine French grapes in the Bordeaux region of France, will serve specialty cocktails that take the ordinary to the extraordinary for a night to remember. Plus, check out a first look at a special collaboration with Elysian Brewing, the exclusive beer of the evening.