Kendall Jenner, Olivia Vinten, Jessie Li, Bola Edun, Caitlin Lamb, Mykeesha Nelson and Meghan Roche lead the latest campaign, helping Own. stamp its mark on the world of premium denim.
Own. encourages self-expression and self-confidence, whether your style requires staple or statement fits. Sizes 6-20 and multiple leg length options are available in everything from iconic washes to innovative fabrication and contemporary finishes – all helping to deliver a wardrobe anyone can really make their own. Each iconic fashion face shows us how the brand’s versatility enables expression of their own unique style.
This season sees a characteristically diverse collection of fits, including a signature ultra-high waisted skinny, both a low-rise flare and low rise skinny, a 90s ankle crop and classic mom jean. The range incorporates key washes alongside trending velvet, raw hems, twisted seams, luxe coatings, gloss foils and hardware detailing.
In addition to the core collection, the brand’s statement-and-staple DNA has been extended beyond denim – into accompanying skirts, dresses, shirts, a jumpsuit, bandeau-pencil co-ord, midi and biker dresses. Prices start from $33.00 and go up to $189.00. The new AW Collection launches online and in selected Next stores from October 4, 2022.