NEW YORK, NY
VIRGINSKIN, the luxury skincare brand rooted in clinical science and dermatologist expertise, today announced its debut in the U.S. Amazon Premium Beauty store ($110) beginning December 19, 2025.
This expansion marks an important milestone for the brand as it introduces its hero product, the Daily Glow Active Hydrator to Amazon’s highly engaged community of beauty consumers who rely on the platform for trusted brands, fast delivery, and a seamless shopping experience.
VIRGINSKIN’s entrance into Amazon aligns with the brand’s mission to make high-performance, dermatologist-developed skincare more accessible. By joining the Amazon Premium Beauty store, VIRGINSKIN will significantly broaden its reach among U.S. and global customers who prefer shopping on platforms that offer convenience, credibility, and a curated selection of beauty products. The move also enables the brand to increase visibility among consumers searching for effective skincare solutions, supported by Amazon’s powerful search engine and recommendation algorithms that guide shoppers toward products that meet their needs.
The launch is also expected to support future sales growth as VIRGINSKIN benefits from Amazon’s streamlined checkout, Prime delivery options, and seasonal promotional moments such as the holiday shopping period. Additionally, Amazon’s verified review system will provide the brand with valuable customer feedback that can be used to strengthen product messaging and inform future formulation updates.
“We are so thrilled to be partnering with Amazon. Our launch on Amazon’s Premium Beauty store allows us to bring dermatologist-developed skincare to an even broader audience, offering the same science-backed, results-driven formula with the convenience and trust that Amazon shoppers expect”, said Andrea Lefkovits, CEO at VIRGINSKIN.
Customers will be able to purchase VIRGINSKIN’s signature product, the Daily Glow Active Hydrator, a multi-tasking face cream clinically proven to deliver visible results. In clinical trials, 96% of users reported immediate hydration after a single application, while 80% experienced firmer, bouncier skin within eight weeks.
The formula is powered by brightening niacinamide, ultra-hydrating polyglutamic acid for 24-hour moisture lock, line-smoothing peptides that improve firmness, and nourishing squalane that reinforces the skin barrier.
Designed for all skin types, it provides deep hydration, improves texture, and reveals a natural, radiant glow. The product is also clean, cruelty-free, vegan, and packaged in a refillable, sustainable design that encourages conscious beauty choices without compromising quality.
VIRGINSKIN’s launch on Amazon complements its broader retail strategy, which includes luxury retail stores, specialty boutiques, luxury spas, and its DTC website.
