A historic event for the beauty industry, Valdé is the first beauty brand to host a launch event in the Metaverse
Valdé Beauty would like to welcome you to the Metaverse! The brand will be celebrating the launch of The Divine Collection, a phygital NFT, and the debut of the Valdé NFT Collective with a launch party held at the Ainsley Gallery in Decentraland on Thursday, January 27th at 4PM PT/7PM ET.
A historic event for the beauty industry, Valdé is the first beauty brand to host a launch event in the Metaverse. The event will showcase digital NFT artwork created to accompany each piece in The Divine Collection. A custom Valdé digital wearable has also been created to commemorate the event for your Decentraland avatar.
This marks Valdé’s official debut in the NFT space.
Valdé’s Phygital NFT launch combines coveted handcrafted crystal Armor coupled with unique NFT art and recorded forever on the blockchain. The Valdé Divine Armors are carved from precious quartz minerals – White Quartz, Amethyst, and Rose Quartz – forged from the earth and artfully hand-carved into a vessel that protects lip products and elevates everyday rituals into meaningful moments of self-love and reflection.
Crystal Armors will only be available in rare quantities. Edition #1 of the White Quartz Armor will be auctioned and will come with not only the NFT art, but also a set of exclusive benefits for the holder. All Phygital pieces unlock a lifetime membership in the Valdé NFT Collective, with VIP experiences, perks, and a thriving community supporting women beauty entrepreneurs and artists.
A musical performance by Latina Music Producer and 3D artist Serena Elis will take place at the virtual event. Serena is also one of our featured artists and is the creator of the accompanying NFT artwork.
The Divine Collection also includes an NFT designed by fashion artist Adriana Krawcewitz, which is offered as a membership-only option into the Collective without a physical product attached.
All net proceeds from this Genesis Phygital collection will go towards supporting our collaborating artists and a grant awarding emerging Latinx beauty entrepreneurs.
