Tour will make a stop in Miami from July 9–Aug. 15 as part of UnidosUS’s Esperanza Hope for All campaign
UnidosUS (formerly known as National Council of La Raza), the nation’s largest Latino civil rights and advocacy organization, and Walgreens launch an educational mobile tour to educate hard-to-reach Latino residents on the benefits of the COVID-19 vaccines.
The tour, which kicked off in Miami July 9, will make stops in rural and socially vulnerable areas. UnidosUS is leveraging its local affiliate network to identify locations like Hispanic grocery stores, shopping centers, food banks, and flea markets to reach residents. The partners will focus on addressing questions and providing bilingual educational materials at each stop. The effort is part of UnidosUS’s EsperanzaHope for All campaign in south Florida and will run every weekend from July 9 through Aug. 15.
“Walgreens commends UnidosUS for its efforts to drive COVID vaccinations among our nation’s Latin American communities. It is an honor to partner with them to address vaccine education and information,” said Alethia Jackson, Walgreens Vice President for Federal Government Relations. “This mobile tour represents our shared commitment to reach hesitant populations and, hopefully, encourage more people to get the shot if they haven’t done so already.”
Walgreens and UnidosUS will make experts available as part of the mobile tour, and where applicable and available, the partners will promote getting vaccinated at a nearby Walgreens location or provide walk-up clinics for COVID vaccinations at an off-site clinic.
The south Florida tours will take place every Friday through Sunday, and will continue July 16 at Swap Shop & Thunderbird, 3292 W Sunrise Blvd, Fort Lauderdale, FL 33312
|ACTIVATION DATE||Activation time
|Friday, July 16||9:00 AM||5:00 PM||Swap Shop & Thunderbird||3292 W Sunrise Blvd||Fort Lauderdale, FL 33312|
|Saturday, July 17||7:00 AM||6:00 PM||Redland Market Village||24421 S Dixie Hwy.||Redland, FL 33033|
|Sunday, July 18||7:00 AM||7:00 PM||Tropicana Flea Market||2951 NW 36th St||Miami, FL 33142|
The EsperanzaHope for All campaignhas been operating in other Latino communities throughout the United States, including in Houston, Dallas/Fort Worth, the Rio Grande Valley, and El Paso, Texas; Phoenix and Yuma, Ariz.; and Coachella Valley and Fresno/Stockton, Calif. The mobile tour reached more than 25,000 people and successfully disseminated culturally relevant and factually correct information inviting the Latino community to make the best-informed decision regarding the vaccines.
A recent study, conducted by Change Research on behalf of the Latino Anti-Disinformation Lab, a joint project of Voto Latino and Media Matters, found that 37 percent of Latino respondents have seen information that makes them think the COVID-19 vaccine is not safe nor effective, and 49 percent think COVID misinformation is a very serious problem. The mobile tour is one way UnidosUS can bridge the information gap, build trust in the COVID-19 vaccines, and ensure that the Hispanic community is equitably included in vaccine distribution efforts across the country.
The institution-wide EsperanzaHope for All campaign aims to mitigate the negative health, economic and education impact of the coronavirus pandemic on Latinos. The campaign builds on the organization’s national advocacy and public health response to the pandemic in 2020 and has a core focus on promoting vaccine equity.
UnidosUS will leverage its Affiliate Network to lead on culturally responsive education and outreach by training local trusted messengers; communicating in English and Spanish; providing resources for local outreach and vaccination events and community partners. The efforts include helping to expand equitable vaccine access through Affiliate health centers. In this initial stage, UnidosUS will disburse more than $2 million in grants to 39 community-based organizations serving Latinos, including the organization’s network of Federally Qualified Health Centers (FQHCs).
UnidosUS is a national partner on the COVID Collaborative and Ad Council’s COVID-19 Vaccine Education Initiative, helping to develop and distribute culturally relevant content for the Latino community.
Esperanza Hope for All’s comprehensive vaccine equity efforts are backed by funding from a cooperative agreement between the Centers for Disease Control and Prevention (CDC) and UnidosUS (#NH23IP922643-01-00). Other support comes from HHS’s Office of Minority Health and Morehouse School of Medicine’s National COVID-19 Resiliency Network, Walgreens, The Rockefeller Foundation, Walmart Foundation, and The Pfizer Foundation*. Charter Communications, Comcast NBCUniversal, Telemundo and Google are providing generous in-kind support.
To learn more about COVID-19 vaccines, visit www.unidosus.org.