On June 8, the globally recognized footwear brand TOMS will launch a “One for One™ Day,” in partnership with global humanitarian organization Save the Children.
Nearly two decades ago, TOMS started the One for One™ giving model, as a simple but revolutionary idea that with every pair of shoes purchased, a pair would be given to a child in need. This bold step sparked a global movement proving that business could be a force for good. This innovative approach is a powerful act that helped redefine how companies can blend profit and purpose.
“One for One Day is a celebration of where we began and a reminder of why we’re still here,” said Becky Kent, TOMS VP of Impact. “We work hard every day to improve lives for kids and families around the world to ensure they have every opportunity to thrive. And we couldn’t do it without our incredible partners. We are so excited to work with Save the Children again on this initiative.”
TOMS’ brand mission has evolved over the years, but giving remains its heartbeat. Today and every day, every pair purchased helps support children’s education, health, and well-being – giving kids everywhere the gift of better tomorrows. Most days TOMS does this through grants to nonprofits, on June 8 they are doing it through shoes. Since 2006, TOMS has donated over 100 million pairs of shoes and impacted more than 105 million lives around the world.
On June 8, in celebration of International Children’s Day, TOMS will return to their roots with the model that made them iconic with a One For One™ Day, where with every pair of shoes purchased on Toms.com, a pair of new shoes is donated to a child in need in the U.S. through partner Save the Children.
One for One™ Day not only honors TOMS’ origins but also supports children who need it most. Shoes do more than cover feet. Comfortable, well-fitting shoes are integral to a child’s life, and help them play, learn, and grow with confidence. This program eases the financial burden of families by covering an essential need, allowing them to direct funds toward other necessities for their family. This is why One for One Day matters.
Shop TOMS on June 8 at TOMS.com, and a pair of shoes will go to a child in need. When you buy TOMS, you help create Better Tomorrows.
Learn more about Save The Children’s important work at savethechildren.org
