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Which Country Watches The Most Netflix?

by Invitado

By Rebecca Moody Data Journalisty

At the end of 2020, Netflix passed the 200 million paid memberships mark, meaning 2.7 percent of the world’s population pay for a Netflix account.

But which country is binging the most Netflix and how much content has the average person in each country consumed since their Netflix subscription began?

Results are based on the 24,796 Netflix viewing histories uploaded through our Time Spent Streaming tool.

Key findings

Since opening their Netflix account, the average user has spent:

  • 67,796 minutes watching Netflix (equivalent to 1,130 hours or 47 days)
  • 11,824 minutes watching Netflix movies (equivalent to 197 hours or 8 days).  This accounts for just over 17% of their overall viewing
  • 55,972 minutes watching Netflix TV series (932 hours or 39 days). This accounts for almost 83% of their overall viewing

HOW DO YOUR VIEWING HABITS COMPARE?:Try our Time Spent Streaming tool

Peru 81,652 33,648 115,300 1,922 80 70.82% 29.18%
Argentina 94,990 15,469 110,459 1,841 77 86.00% 14.00%
Chile 95,641 11,810 107,451 1,791 75 89.01% 10.99%
Mexico 84,348 21,670 106,018 1,767 74 79.56% 20.44%
Colombia 79,409 21,803 101,212 1,687 70 78.46% 21.54%
Canada 79,569 19,014 98,583 1,643 68 80.71% 19.29%
Brazil 80,345 14,847 95,192 1,587 66 84.40% 15.60%
United States 77,447 13,225 90,672 1,511 63 85.41% 14.59%
Switzerland 69,859 12,628 82,487 1,375 57 84.69% 15.31%
United Kingdom 63,057 16,804 79,861 1,331 55 78.96% 21.04%
Netherlands 59,508 15,353 74,861 1,248 52 79.49% 20.51%
Ireland 60,062 14,193 74,255 1,238 52 80.89% 19.11%
New Zealand 55,630 18,104 73,734 1,229 51 75.45% 24.55%
France 63,283 9,602 72,885 1,215 51 86.83% 13.17%
Sweden 55,828 16,915 72,743 1,212 51 76.75% 23.25%
Romania 56,160 16,467 72,627 1,210 50 77.33% 22.67%
Denmark 56,046 16,012 72,057 1,201 50 77.78% 22.22%
Greece 61,312 10,515 71,827 1,197 50 85.36% 14.64%
Spain 56,629 14,576 71,205 1,187 49 79.53% 20.47%
Portugal 60,968 10,068 71,036 1,184 49 85.83% 14.17%

South Americans watch the most Netflix

According to our statistics, South Americans are streaming the most Netflix content. But there is one country that gets our “biggest binge-watchers” title–Peru.

Peruvians have consumed an average of 115,300 minutes of Netflix. This equates to 1,922 hours or 80 days – 52 percent more than average. And they are closely followed by Argentinians who have binged an average of 110,459 minutes of Netflix since opening their account. Other top countries include Chile, Mexico, and Colombia, all of which have consumed over 100,000 minutes on average.

Interestingly, Argentina, Colombia, Canada, and Brazil are among the most cost-effective places to have a Netflix (basic plan) subscription in – according to our “Which countries pay the most and least for Netflix?” study. In contrast, the countries that are more “casual” viewers of Netflix (the majority of European countries, for example) often fall within our “less cost-effective” range, too. This suggests that many of the countries that already have the most cost-effective Netflix accounts are getting even more value for their money by utilizing their Netflix accounts the most.

South Americans are binging the most TV series

Even though all users binge more series than movies, it’s the South Americans who are getting through the most. Chileans have watched the most minutes of TV series, averaging 95,641 minutes, which is over 89 percent of their overall content. But it’s actually the Bulgarians who dedicate most of their Netflix viewing time to TV series. Over 91 percent of their Netflix titles are TV series, with the average Bulgarian watching 38,727 minutes of TV series compared to just 3,822 minutes of movies.

HOW DO YOUR VIEWING HABITS COMPARE?:Try our Time Spent Streaming tool

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