Macy’s will launch the CLEAN DESIGN HOME™ x Martex collection in-stores on January 2, 2022, making history as Robin Wilson represents the first global, licensed hypoallergenic textile brand founded by a Black American female.
CLEAN DESIGN HOME™ x Martex has an assortment of textiles focused on keeping asthma and allergy triggers – like dust mites, pet dander, pollen – under control. This line confirms Robin’s focus to partner with leading manufacturers as the health and lexicon of “home” changes throughout the pandemic and beyond.
“Robin Wilson brings a new level of expertise in the world of Clean Design and anti-allergen products that we have not explored up to now.” says WestPoint Home CMO, Regan Iglesia, “With Robin Wilson, we studied the market and believe that there is a need and desire for ‘better’ products in this category.”
After the Macy’s launch, WestPoint Home plans to distribute the CLEAN DESIGN HOME™ x Martex bed and bath collection through its website, as well as select department and specialty stores, starting in spring 2022.
The collection includes pillows, sheet sets, comforters, robes, towels plus a special collection of allergen-barrier utility options for mattress and pillow protection.
The palette will be a minimalist palette of white, grey, light blue, ivory and blush, and will also include 400 thread-count sheet sets and duvets. All the products are made with BCI (Better Cotton Initiative) cotton and certified Made-in-Green by Oeko-Tex®. Plus, the towels are Supima cotton-loop and tightly woven bathrobes are low-linting, so they reduce the presence of airborne allergens.
The collection will be at 165 doors across the US, including Hawaii, Guam and Puerto Rico with an online preview on December 26, 2021. Pricing for the CLEAN DESIGN HOME™ x Martex collection will range from $15 to $275.
ABOUT ROBIN
Robin is an American entrepreneur, author and designer, who has been the creative director for eponymous brand Robin Wilson Home since 2000. Wilson is also the founder of A Blue Egg Corporation, the conglomerate created to bring together real estate, design and licensing – founded in 2006.
She left the corporate world in 1999 after an IPO provided her with a windfall – and found that even with a graduate degree in Real Estate Finance (NYU), the fiscal disparity in the banking world prevented her from gaining traction as a developer.
After successful collaborations with major developers and hospitality groups, she became the first Black woman to license her brand to custom kitchen cabinetry sold nationwide by 400 independent dealers, generating over $82 million, wholesale – followed by an eponymous textile line sold at retail.
In 2020, Robin was named one of the Top 100 Female Founders in the world by Inc. Magazine. Her influence in the area of eco-friendly, sustainable and hypoallergenic issues has elevated her career trajectory through hard work and consistent messaging.
