The scent that captivated the senses of the American public 25 years ago is making its comeback this spring
Bonjour America! The scent that captivated the senses of the American public 25 years ago is making its comeback this spring. Lolita Lempicka Le Parfum, the storied French fragrance with an intoxicating nectar of liquorice flower, anise, amarena cherry, violet and tonka bean, returns to US available exclusively at Macys.com.
The fragrance now features a composition of its classic formula that is vegan and without coloring agents, fixatives, filters, or endocrine disruptors. Lolita Lempicka products also proudly flaunt the One Voice label to indicate that no animal testing has taken place during production. All production decisions are based upon the principles of smart and sustainable consumption for the protection of consumers and the planet. The fragrance will once again feature its iconic, forbidden apple-shaped bottle.
“I wanted a gourmand fragrance where you can find the taste of these sweets, a fragrance in a bottle that you would like to bite into,” said designer Lolita Lempicka, who takes us to a magical and slightly insolent world. “Le Parfum is a scent that captures your imagination and caresses your femininity. We are so excited to bring our legendary fragrance back to America.”
Le Parfum will also co-exist in the Lolita Lempicka fragrance family alongside Mon Premier Parfum, which launched in 2017 and was a contemporary take on the original formula, giving consumers two options for this captivating and memorable fragrance.
Lolita Lempicka has designed a world that everyone dreams of with her artistic expressions. Beyond a brand, she has become an icon of French style, influencing the world with her authenticity and love of nature. Lolita Lempicka levied herself as the creator of a magical and enchanting world which invites people to dream and get out of their daily life. To further engage the senses, Lolita Lempicka partnered with Master Perfumer, Annick Menardo to create her first fragrance and fully capture the brand concept.
The rebirth of Lolita Lempicka at luxury American retail is ideal timing for a consumer in sync with the intense wave of 1990s nostalgia and seeking an alternative to the current oud-intensive fragrance arena. It will once again be accessible to its loyal fans and its positioning will create new ones, bound to be entranced by the classic gourmand scent and its clean beauty standards.
