Lancôme carried out its first harvest of Centifolia roses, cultivated at its estate located in Grasse, the world’s perfumery capital. Owner of Domaine de la Rose Lancôme since 2020, the brand cultivates organic Centifolia Roses there, among other plant and flower species.
The harvesting of Centifolia roses begin early May, at sunrise and until noon, before the flowers open. They are carried out daily by the hands of loyal and experienced teams who harvest each year. These conditions guarantee optimal freshness for the Lancôme Centifolia rose, known for its delicate green, herbaceous, fruity and luminous notes.
« On the occasion of World Biodiversity Day (tomorrow), we are happy to have completed our first harvest of roses in our estate in Grasse. The organically grown fields feature a rich biodiversity and illustrate in tangible ways Lancôme’s commitments in matters of sustainability and biodiversity. Renewable agricultural practices, the cultivation of organic roses, the irrigation system aiming at near self-sufficiency in water, the ultimate objective of using all parts of the rose (zero waste) – are all proofs of our commitments in favor of biodiversity. We are proud to cultivate organic Centifolia rose in Grasse on this exceptional Ecocert-certified land. Our fields will eventually produce around 6 tons of roses per year, which will be used in future Lancôme fragrances. As part of our anchorage in Grasse, we are contributing to protecting the region’s unique heritage and resources, and preserving various forms of biodiversity of this ecosystem. » – Françoise Lehmann, Lancôme Global Brand President.
