Halloween

Overall Halloween spending is expected to be $10.14B in 2021

By Ben George

Halloween is in for a major come-back this year. For better or worse, folks are getting their lives back closer to normal again. And we predict a big Halloween this year. To help you get the right candy, we gathered 14 years of data for this map of 2021’s Most Popular Halloween Candy in the US by state.

Last year was a weird year for Halloween and trick-or-treating. No one was vaccinated and there was a fall surge in covid. The uncertainty was even greater then than now. But we do feel like this year Halloween will reach and maybe eclipse it’s former pre-pandemic peak.

Disclaimer: We at CandyStore.com recommend you monitor your local situation and follow health guidelines if you plan to trick-or-treat. Pay attention to local trends and do your own research.

According to the National Retail Federation, Halloween candy spending should hit a whopping $3Billion this year! That’s a 20% increase over last year and 10% over the previous all-time high. That’s a big deal.

Overall Halloween spending is predicted to be over $10Billion. That’s up 26% over last year. Bring on Halloween!

The map above reveals the results of our annual data mining, the top 3 most popular Halloween candies in each state. Hover over your state to see the goods. (Apologies, it’s not interactive on mobile devices).

Last year we had a cyberpunk future theme, and this year we went a bit more topical with our prediction of the future. In honor of the simultaneous rise of Terminators from Cyberdine humanoid robots from Tesla and Bitcoin this year, our 2021 map design is something we think HAL 9000 would appreciate.

So, please enjoy the results in the fun map above. Do your state’s choices surprise you? The top Halloween candy in your state are not always what you think they were. Salt water taffy and Hot Tamales performed much better than some expected, for example.

For over 14 years, we’ve been delivering bulk candy around the country. As bulk candy retailers and distributors, we’ve got a lot of candy sales data to comb through. Including some we shipped to New York in recent years.

Industry research showed in 2015 that online candy sales were increasing by 15 percent. People are realizing they can save time and money – and not risk covid-19 exposure – by skipping the store and purchasing from the comfort of their home. But will you buy the right candy?