Decorté kicks off campaign celebrating Japanese Beauty with event today at New Allure Store and limited-edition serum
Decorté, Japan’s leading beauty brand, introduces the iconic Moisture Liposome Serum in a TOKYO Limited-Edition design. Inspired by the traditional symbol of hope and good fortune, the package design features Japanese cranes, or tsuru, taking flight and moving together towards a better future.
Beloved by millions of women across Asia for more than 30 years, this iconic serum immerses skin in unsurpassed 24-hour time-released hydration. With each drop, the power of the world’s first multi-layered Liposome Technology™ and hyaluronic acid instantly soothes, softens, smooths and restores a fresh, youthful radiance for all skin types.
The bestselling Moisture Liposome Serum is sold in the Allure Store which features an editorial-led selection of the world’s best beauty products. Decorté will host a series of events at the new store in New York City. The first one kicks off today between 4pm-6pm at 191 Lafayette Street to celebrate Japanese Beauty and help inform consumers about hydration – the cornerstone of J-Beauty. The event is open to the public.
Designed with a truly immersive, content-driven format, this store reflects Allure’s iconic editorial. The Allure Store implements a range of tech features such as augmented reality capabilities to virtually try products and multimedia content.