As part of a more than $800 million investment announced for 2025, aimed at strengthening its fleet, enhancing service, and expanding business-class routes, Avianca and its loyalty program LifeMiles are unveiling three new premium spaces for travelers at Bogotá’s El Dorado Airport. These areas will expand service offerings and elevate comfort with personalized attention during the second half of the year.
Elite members and premium travelers will have access to the exclusive Insignia Check-In, a dedicated space designed for Insignia passengers as well as Diamond and Concierge members. Specialized agents will provide personalized assistance from the start of their journey, including baggage handling, itinerary changes or adjustments, program inquiries, upgrades, and other benefits.
As part of this effort, Avianca and LifeMiles have invested in renovating the Avianca Diamond International Lounge and opening the new Avianca Diamond Domestic Lounge at El Dorado Airport. These spaces are designed to provide greater comfort, exclusivity, and a premium experience at every stage of the journey.
“We continue to advance in providing the best experience for our customers, with a clear focus on their journey. Every stage of travel should be a unique moment, which is why we are improving our offerings for premium travelers and Elite members, providing greater comfort and exclusivity from the airport to their final destination. The new Insignia Check-In experience, the opening of the new Avianca Diamond Domestic Lounge, and the renovation of our Avianca Diamond International Lounge in Bogotá are a reflection of our ongoing commitment to serve our customers, always delivering exceptional service,” said Jaime Manso, senior vice president of Loyalty and LifeMiles at Avianca.
Insignia Check-In Experience: Beyond Traditional Check-In
Located at El Dorado Airport, this new service is designed exclusively for Insignia travelers as well as Diamond and Concierge members. With personalized assistance, the Insignia Check-In will offer:
- Dedicated assistance: Specialized agents guide travelers from the moment they arrive.
Single point of service: A fast and seamless process for all travel needs.
Premium hospitality: Service that goes beyond a standard check-in experience.
New VIP Lounges in Bogotá: Renewed Comfort and Exclusivity
• The new Avianca Diamond Domestic Lounge at El Dorado will offer a premium experience that combines technology, art, and relaxation. From the lobby, travelers will enjoy a multisensory experience featuring an art exhibition, curated scents, and a library showcasing works by international artists. The lounge will also include two relaxation areas and a rest zone, providing guests with the perfect space to unwind.
• As part of these upgrades, the renovation of the Avianca Diamond International Lounge in Bogotá will focus on exclusivity and design.
- Inspired by Colombia’s geography and mountains, the revamped space will highlight the country’s coffee tradition as part of the dining experience, while offering soundproof workstations, a spa area, and more.
These new services are part of Avianca’s network of 11 VIP lounges worldwide, expanding the airline’s premium offerings to make every traveler’s experience more comfortable and exclusive.
