Visit Pensacola Unveils New Digital Campaign

PENSACOLA, FL

Visit Pensacola, the destination marketing organization for Escambia County, Florida, announced today the launch of their new initiative, “Beach+”.

Developed by their advertising agency Showcase Pensacola, in partnership with Expedia Group, Inc., Beach+ incorporates sponsorship elements on Expedia’s platform, as well as digital ads targeted to potential travelers across the internet and sponsored social media posts that lead users to the new shoppable site, Expedia.com/see/Pensacola.

This program, powered by Expedia, will build awareness of Pensacola as a destination with something for everyone, while giving visitors a streamlined booking experience.

Darien Schafer, President and CEO of Visit Pensacola said, “We wanted to make it simpler for our visitors to learn about everything Pensacola has to offer, and be able to get more information and book in one environment.

Visitors to the new microsite are shown that Pensacola offers “Adventure beyond the beach”. Through a highly visual storytelling experience, users are led through a multitude of activities in Pensacola, including dining, culture, history, family fun, and nightlife. After exploring activities available in Pensacola, a visitor can then dive into lodging and flight options, all in one easy-to-navigate interface.

Jennifer Andre, Global Vice President, Business Development at Expedia Group Advertising said: “We’re delighted to partner with Visit Pensacola who are leveraging the power of our travel media network to inspire travelers to visit their region, wherever they’re shopping for travel. With our shoppable technology, turning inspiration into a booking – whether from social media or elsewhere – has never been easier.”

According to Nicole Stacey, Vice President of Destination Development for Visit Pensacola, “Pensacola is famous for our pristine beaches, but we really wanted to get the word out that when you are here, there is so much more to do.

This makes Pensacola a great option for all travelers, because Escambia County truly has something for everyone.”

Leslie Ryan, Vice President of Showcase Pensacola explains how the agency leveraged their partnership with Expedia to develop the program.

“This project has been in the works for months, and we could not have done it without our deep partnership with Expedia. It was a true collaboration, pulling together all our collective experience and expertise to produce a program we’re proud of. We are thrilled with the result.”

ABOUT VISIT PENSACOLA
Visit Pensacola is the official destination marketing organization for Escambia County which includes Pensacola, Pensacola Beach and Perdido Key. With over 460 years of rich history and nearly 40 miles of sugar-white sand beaches bordered by the emerald-green waters of the Gulf, visitors from all over the world are lured to our pristine shores every year.