Editorial Note — Soraya Alcalá

I will always be deeply grateful to Univision for the unwavering support it has given my career since the day I arrived in Miami. From my earliest beginnings with Columna Estilos, Univision opened doors, trusted my voice, and allowed me to grow professionally within one of the most influential Hispanic media organizations in the United States.

Throughout my career, I had the opportunity to collaborate closely with Univision Radio, participating in flagship programs such as Tardes Calientes, El Colmillo Show, and Despierta América. In addition, I was honored to be part of exclusive network coverage, contributing to high-profile broadcasts that strengthened my editorial perspective and professional discipline.

Those formative years shaped my understanding of storytelling, audience connection, and cultural responsibility. Univision has been, and continues to be, a platform that empowers Hispanic voices with integrity, reach, and purpose. For that, I remain immensely thankful.

© Soraya Alcalá · Original Editorial Note

The Spanish-language media leader dominates U.S. Hispanic television across key metrics

MIAMI – April 6, 2026 – Univision ranked as the No. 1 network across all of television in March, regardless of language, leading in both primetime and daytime among U.S. Hispanic Total Viewers, Adults 18–49, and Adults 18–34. The network also delivered the highest primetime engagement among U.S. Hispanic Adults 18–49, more than doubling major English-language broadcasters including ABC, CBS, FOX, and NBC. Univision outperformed Telemundo by double-digit margins in primetime across all key demos, including +35% among Total Viewers, +27% among Adults 18–49, and +44% among Adults 18–34, and extended its lead into daytime.

Univision delivered strong year-over-year growth in March, with primetime up +20% among Total Viewers and +15% among Adults 18–34, and daytime increasing +14% and +41%, respectively. These gains place the network among a select group of top-rated networks posting year-over-year growth in a competitive landscape. In March, TelevisaUnivision captured a 58% share of Spanish-language TV viewing among Adults 18–49 in primetime and in total day.

Entertainment

In the scripted space, “Mi Verdad Oculta” ranked as the No. 1 primetime drama among U.S. Hispanics, while the premiere of “Mi Rival” positioned Univision as the No. 1 network in the weeknight 9 p.m. hour last month. The simulcast finale of “Apostarías por Mí” drove a Sunday 8–10 p.m. sweep for TelevisaUnivision, with Univision and UNIMÁS ranking as the No. 1 and No. 2 networks. This momentum continued with “Juego de Voces,” which propelled Univision to the No. 1 spot across all of television among U.S. Hispanics in March.

Showing strong year-over-year momentum, “El Gordo y La Flaca” grew its audience by 17% among Total Viewers, 22% with Adults 18-49, and 29% with Adults 18-49. The program remains the clear leader, outperforming “En Casa con Telemundo” by double and triple digits across the board. Key competitive advantages include a 42% edge among Adults 18-49 and a 107% advantage among Adults 18-34.

News

N+ Univision news programming reached 16.7 million total viewers in March, reinforcing its position as the most-watched, trusted, and relevant Spanish-language news source in the United States. “Despierta América” continued its dominance as the No. 1 early morning news program, significantly outperforming Telemundo’s “Hoy Día” across all key demographics. The program maintained a 34% lead among Total Viewers, a 49% advantage among Adults 18-49, and an 8% edge with Adults 18-34. Among younger Hispanic viewers (Adults 18-49 and 18-34), «Despierta América» drew a larger audience than ABC’s “Good Morning America,” CBS’ “Mornings,” and NBC’s “The Today Show” combined.

Univision ranked No. 1 in Hispanic news across every daypart, topping all competing programs among U.S. “Noticiero N+ Univision” continues to be the most-trusted source of information, in March the newscast ranked No. 1 among all evening newscasts in the United States regardless of language among Adults 18-34, marking three consecutive months of year-over-year growth, and the No. 1 evening news program on all of television in Total Day among U.S. Hispanics. The broadcast saw significant year-over-year growth across all key demographics, including a 19% increase among Adults 18-49 and a 29% surge in Adults 18-34, and out-delivers «Noticias Telemundo» by 69% with Adults 18-34. This dominance extends across the day: “Noticiero N+ Univision Edición Digital” is the No. 1 noon news program among U.S. Hispanics and the No. 1 noon news program in the entire U.S. among Adults 18-49 and 18-34. Additionally, “Primer Impacto” remains a powerhouse, out-delivering Telemundo’s “Al Rojo Vivo” with double-digit advantages with all major demographics, led by a 55% edge among Adults 18-34 and Noticiero N+ Univision: Edición Nocturna which also out-delivers Telemundo’s late night newscast among all major demographics.

Sports

Soccer matches across TelevisaUnivision‘s networks reached 18.5 million total viewers in March, reaffirming the company’s dominance in Spanish-language sports in the United States. The results were driven by two of the sport’s most-watched properties: the Mexican National Team and Liga MX.

The Mexican National Team headlined the month’s international window with back-to-back performances that rewrote recent records. Mexico vs. Belgium averaged 2 million total viewers, making it the highest-rated MNT match since September 2022 and the No. 1 soccer broadcast of 2026 to date, regardless of language, in both total viewers and adults 18-49. Mexico vs. Portugal drew 1.7 million total viewers. In club soccer, Liga MX continued to rank as the most-watched club competition in the United States regardless of language. Atlas vs. Chivas on March 29 reached over 1 million total viewers, the highest-rated Liga MX match on TelevisaUnivision since November 2025.

Season-to-date, Univision is the No. 1 network among U.S. Hispanics, out-delivering Telemundo in Spanish-language primetime with +10% among Total Viewers and +6% among Adults 18–49, while maintaining the top spot with Adults 18–34.

Source: Nielsen, Big Data Plus Panel NPM (02/23/2026-3/29/2026), ad-supported networks, Live+SD. Primetime based on Mon-Sat 8pm-11pm/Sun 7pm-11pm, Daytime based on Mon-Sun 7am-7pm. Audience engagement and reach based on 1+ minutes qualifier. News and drama rankers exclude sustainers, specials and repeats. Share of Spanish-language TV based on gross impressions. Last year based on Panel Only. Major demographics defined as Total Viewers 2+, Adults 18-49 and Adults 18-34. Season-to-date based on (09/22/2025-03/15/2026 Live+7 and 03/16/2026-03/29/2026 Live+SD).