Una guía oportuna y de gran alcance sobre el potencial de las tecnologías digitales para transformar la práctica empresarial. Los especialistas en marketing que capten estas posibilidades antes que sus rivales y luego actúen sobre ellas más rápidamente darán a sus empresas una ventaja duradera.
George Day, Universidad de Pennsylvania
Amazon Best Sellers Rank:
#16 in Accounting
#25 in Business Marketing
#96 in Direct Marketing
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.
MARKETING 5.0 | Marketing 5.0 By: Philip Kotler & Hermawan Kartajaya 9788418709876 | PB | 216 Pages | $30.95 | Editorial Almuzara | Business & Economics
