Tourism

VISIT FLORIDA announced that in 2023, Florida welcomed 135 million visitors.

Florida tourism continues to reach new heights thanks to VISIT FLORIDA’s strategic marketing initiatives

World Wellness Weekend (WWW), a pro-bono event promoting healthy lifestyles

Successful year for Florida’s tourism industry and the state’s continued economic recovery from the COVID-19 pandemic

VISIT FLORIDA is accredited by Destinations International’s Destination Marketing Accreditation Program (DMAP).