Home PRINCIPAL Serena Williams Jewelry’s New Collection

Serena Williams Jewelry’s New Collection

by Soraya Alcalá
SERENA WILLIAMS EMEDIA

Unstoppable Brilliance — Will Benefit Accion Opportunity Fund to Help Rebuild Black-owned Small Businesses

In July of last year, tennis icon and fashion designer Serena Williams introduced her now-iconic Unstoppable diamond jewelry collection. Its success has inspired a new collection called Unstoppable Brilliance. This highly curated line of fashionable enamel and diamond necklaces will once again benefit Accion Opportunity Fund in their efforts to support Black-owned small businesses.

I’ve always said, everyone’s dream can come true if you just stick to it and work hard,” said Serena. “I hope that this new Unstoppable Brilliance collection will continue to help those Black-owned small businesses who have shown their unstoppable perseverance to succeed over the last year.”

Unstoppable Brilliance consists of four reversible toggle necklaces in 14k gold vermeil, ceramic enamel and baguette-cut diamonds that incorporate the original open circle. The design symbolizes endless strength and resilience.

In keeping with Serena’s mission to inspire and empower women, one side of the circle is again inscribed with the word Unstoppable. The reverse features six pairs of sparkling baguette diamonds set in ceramic enamel in a choice of 4 colors: Crisp White, Onyx Black, Queen’s Pink, and Tangerine Orange.

A portion of net proceeds from all Serena Williams Jewelry sales, including Unstoppable Brilliance,
will benefit Accion Opportunity Fund’s Small Business Relief Fund that directly supports Black
small-business owners.

We are so grateful for the contribution Serena Williams has provided. It enables us to continue supporting Black entrepreneurs with loans and coaching, as we emerge from the devastating blows of COVID 19,” remarked Accion Opportunity Fund’s CEO Luz Urrutia. “She inspires us all with her will to win, unstoppable passion and commitment.”

LINK TO SWJ COLLECTION HERE

CREDIT FOR SERENA WILLIAMS PHOTO: CRAIG CUTLER

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