Last week, Latin GRAMMY® award-winning and 4x GRAMMY®-nominated Puerto Rican singer and songwriter Rauw Alejandro released his highly anticipated fifth studio album, Cosa Nuestra, to rave reviews—listen HERE via Sony Music Latin.
The album has solidified his place as one of the top global artists, soaring to remarkable heights by debuting at #1 globally in Apple Music and Spotify charts, making Rauw one of the few Latin artists to ever achieve this milestone. The album has officially been certified Gold in the U.S., marking yet another milestone in its remarkable journey. Additionally, Cosa Nuestra debuted #1 on the Latin Albums chart and #6 on the Billboard Top 200, a rare feat for a Latin album, further showcasing its crossover appeal.
Cosa Nuestra also debuted at #1 on the Official Albums Chart in Spain, while its lead single, “Que Pasaría” featuring Bad Bunny, reached #1 on the Official Songs Chart and the Weekly Apple Music Chart in Spain. The album also topped the Weekly Spotify Albums Chart, and Rauw Alejandro was recognized as the #1 artist on Spotify Spain, further amplifying his global success.
This success has been amplified by Rauw’s dominance on streaming platforms, where he now holds the title of the #1 Latin artist on Spotify. Cosa Nuestra has made an undeniable impact across Latin America, with multiple tracks ranking in the Top 50 in countries like Chile (#1), Colombia (#5), Mexico, Spain, and Ecuador. The album has also set a new record, with 15 of Rauw Alejandro’s tracks charting globally in the Top 200 on Spotify. These achievements further underscore his global appeal as he continues to dominate streaming platforms like Apple Music and Spotify, where 11 songs from the album appeared in the Top 50 across multiple regions. Rauw Alejandro’s trailblazing success cements his position as one of the most influential Latin artists of his generation, bridging the gap between Latin music and global audiences with his artistry, innovation, and widespread reach.
Cosa Nuestra was recorded in Electric Garden in Brooklyn, 5020 Studios in Miami, and Sensei Sound in Puerto Rico. It includes previously released singles “Touching The Sky,” “Déjame Entrar” and “Pasaporte” featuring Mr.NaisGai. The album also features Bad Bunny, Pharrell Williams, Romeo Santos, Feid, Laura Pausini, LATIN MAFIA, Marconi Impara, Yan Block, and Alexis & Fido.
Rauw Alejandro made a special appearance on The Tonight Show Starring Jimmy Fallon on November 19th, where he performed a medley of “Que Pasaria” and “Amar de Nuevo” This highly anticipated performance is a major moment for the artist as he continues to connect with his fans.
On November 18, Rauw Alejandro revealed an exciting partnership with TikTok to launch an exclusive in-app experience for his new album, Cosa Nuestra. Fans can now explore a range of interactive features, including exclusive merchandise available in Rauw’s TikTok Shop, and the opportunity to save the album and unlock a custom profile frame. By completing four interactive challenges, fans can earn a place in the official Fan Spotlight carousel, celebrating their connection to the album.
In addition to this partnership, Rauw hosted a listening party on November 20th in Brooklyn, where he performed most of the album live for the first time, giving fans an exclusive opportunity to experience the new music in a unique setting. From his partnership with TikTok, fans were able to tune into the special livestream concert, where they aired from New York at 8:30 PM EST, and shop for exclusive items like the Cosa Nuestra vinyl and a limited edition t-shirt. With over 16.3 million followers, Rauw is one of the most influential Latin artists on TikTok, and this collaboration further strengthens his bond with his audience while giving them unique ways to engage with his latest music.
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