Editorial Note – Soraya Alcalá
The launch of Family Style Records is more than a corporate announcement; it signals a strategic shift in how Pacific Music Group is positioning itself within the global music landscape. Opening a new label with MC Jin — an artist whose cultural impact and lyrical precision have shaped multiple generations — is a calculated move that blends legacy with innovation. “Humble Flex” is not just a single; it is a statement of intent. This release places MC Jin at the center of a renewed creative era and positions Pacific Music Group as a key player in the evolution of cross‑cultural music.
© Soraya Alcalá · Original Editorial Note
The new label launches with MC Jin’s single “Humble Flex,” marking a strategic expansion for Pacific Music Group
Hong Kong / New York / Los Angeles —
Pacific Music Group Introduces Family Style Records
Pacific Music Group, the global entertainment company co-founded by NE-YO, MC Jin, Sonu Nigam, and Jonathan Serbin, today announced the launch of Family Style Records, its new Hip-Hop imprint led by MC Jin. The debut coincides with the release of Jin’s new single, “Humble Flex,” arriving in celebration of AAPI Heritage Month.
Family Style Records launches with an initial roster that reflects its international and genre-fluid vision, including MC Jin alongside rising artists Lil Cherry and GOLDBUUDA, whose upcoming collaborative single, «DRESS2KILL,» arrives in early June. The label also welcomes NADA (Nada Askana), the Indonesian rapper, singer, and dancer, signed to PMG; and KHANTRAST, the Brooklyn-bred Chinese-American rapper known for viral anime-inspired freestyles and his breakout drill hit «Landed in Brooklyn,» now signed for exclusive Asia management.
“The idea of everyone coming together for a meal really captures the spirit of what Hip-Hop means to me. With the launch of the label, our goal is to provide artists an opportunity to continue cooking up authentic flavors for the world audience. Family Style. Everybody eats!” said President, MC Jin.
A New Platform Connecting Asian Talent With Global Audiences
The new imprint marks Pacific Music Group’s continued expansion as it builds a modern platform connecting Asian talent with worldwide audiences. Focused on boundary-pushing Hip-Hop voices from across Asia and the diaspora, Family Style Records aims to spotlight artists shaping the future of Hip-Hop.
“MC Jin and PMG share a vision about Hip-Hop’s rise in Asia, and Jin’s own involvement has been a big part of that. With Asian style and culture already influencing global Hip-Hop trends, this market is set to become a global force within this decade,” adds Jonathan Serbin, Co-Founder and CEO of Pacific Music Group.
MC Jin’s new single, “Humble Flex,” serves as the first release from this new chapter. Blending sharp lyricism with modern production, the track reflects Jin’s evolution as both an artist and cultural trailblazer. Its arrival during AAPI Heritage Month adds significance to one of Hip-Hop’s pioneering Asian American voices.
Pacific Music Group’s Global Vision and Executive Leadership
Founded in 2025, Pacific Music Group was built to develop worldwide careers for artists across Asia while creating meaningful pathways into international markets. Spanning Hip-Hop, pop, R&B, electronic, and regional genres, the company combines artist development, strategic partnerships, and cross-border reach under one modern platform.
Pacific Music Group’s founding team combines global star power with executive expertise, with NE-YO, Sonu Nigam, and MC Jin providing creative leadership alongside Jonathan Serbin, former Co-President of Warner Music Asia.
With creative hubs spanning Japan, China, Korea, India, and Southeast Asia, Pacific Music Group is building an interconnected platform designed to nurture talent and drive international collaboration. Since launching its first releases in Fall 2025, the company has continued to expand its footprint, with more announcements expected in the months ahead, following the recent signing of global music star Tiffany Young to Pacific Music Group and the release of her new single, “Summer’s Over,” arriving on the heels of her ten-year solo career anniversary.
A New Era for Hip-Hop Across Asia and the Diaspora
The debut of Family Style Records marks Pacific Music Group’s latest step in building a stronger pipeline between Asia and the global Hip-Hop market. MC Jin and his family of artists embark on a powerful new chapter rooted in culture, innovation, and global reach. As cultural influence continues to rise across Asia, Pacific Music Group stands at the forefront of a new era connecting artists, audiences, and communities worldwide.
