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NMIXX Joins Billboard Latin Music Week For First-Ever K-Pop X Latin Music Panel

by Soraya Alcalá
NMIXX will be featured in the K-pop Goes Latin with NMIXX panel, Billboard’s first-ever K-pop x Latin music conversation on Wednesday, Oct. 16.

Global music authority Billboard announced K-pop group sensation NMIXX will be joining the star-studded lineup for Billboard Latin Music Week, the longest-running and biggest Latin music industry gathering in the world. NMIXX will make history as the first K-pop group to participate in the event, and will be featured in an exclusive K-pop x Latin music panel. Celebrating its 35th anniversary, Billboard Latin Music Week returns with an unprecedented lineup of 60+ Latin stars spanning all genres. The five-day event will take place at The Fillmore Miami Beach at the Jackie Gleason Theater from Oct. 14 – 18, 2024. For the latest information on schedule and tickets, please visit billboardlatinmusicweek.com.

K-pop girl group NMIXX will be featured in the K-pop Goes Latin with NMIXX panel, Billboard’s first-ever K-pop x Latin music conversation on Wednesday, Oct. 16 to talk about how K-Pop has exploded in the Latin market, and its future en español.

“K-pop has cultivated a large, passionate fan base in Latin America, and now we’re seeing popular K-pop artists like NMIXX embrace this by singing in Spanish. We are thrilled to welcome NMIXX as the first-ever K-pop artist at Latin Music Week, where their dynamic energy will enrich the event and forge new connections between our musical cultures,” said Leila Cobo, Billboard’s Chief Content Officer for Latin/Español.

NMIXX made their explosive entrance to the K-pop scene in February 2022 and have been making waves on the global stage since. NMIXX introduced a new genre called MIXX POP, which is a sound unique to NMIXX that blends two or more genres into one song. Their debut single album, AD MARE, sold over 220K copies in the first week of release, marking the highest debut album sales by a girl group in K-pop history. They followed this with the release of their second single album ENTWURF. In March 2023, NMIXX released their highly anticipated first EP expérgo, which earned the group their first career entry on the Billboard 200 chart (No. 122) and sold over 800k copies. Their third single A Midsummer NMIXX’s Dream sold over one million copies. NMIXX’s sophomore EP, Fe3O4: BREAK, released in January 2024 further solidified the group’s growing dominance in the industry by landing them at No. 1 on Billboard’s Emerging Artists chart. The EP also debuted at No. 2 on the Billboard World Albums chart and No. 171 on the Billboard 200.

NMIXX will join previously announced Billboard Latin Music Week artists including Alejandro Sanz, Álvaro Díaz, Bad Gyal, Belinda, Camila Fernández, Chiquis, DANNA, Danny Ocean, Dei V, Debi Nova, Domelipa, Eden Muñoz, Eslabon Armado, Fat Joe, Feid, Gloria Estefan, Grupo Frontera, Igor Lichnovsky, J Balvin, Jasiel Núñez, JOP, Junior H, Keityn, Kunno, La Joaqui, Lele Pons, Leo Campana, Luck Ra, Luis Alfonso, Lupita Infante, Majo Aguilar, Maria Becerra, Mario Bautista, Marko, Mau y Ricky, Mon Laferte, Nacho, N.O.R.E., Omar Courtz, Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Thalia, Tito Double P, Yahritza y Su Esencia, Yandel, Yeison Jiménez, Yeri Mua, Yisin, Young Miko, and Zhamira Zambrano.

Celebrating its 35th anniversary, Billboard Latin Music Week has become a must-attend event for new, established and upcoming artists, executives and industry leaders alike. The 2024 edition will feature exclusive panel conversations and performances by Latin music’s biggest stars, as well as workshops, showcases, networking opportunities, and more.

Billboard Latin Music Week will coincide with the 2024 Billboard Latin Music Awards, which will air on the Telemundo network. Please note, Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th year anniversary celebration on the evening of October 18 where INSIDER badge holders will receive exclusive invitations to this star-studded event. Closing out the packed week of events, Billboard will be partnering with Bresh to host the grand finale party of Billboard Latin Music Week. More details to come.

Billboard Latin Music Week sponsors include Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker Blended Scotch Whisky, McDonald’s, Smirnoff, Smirnoff ICE, Ulta Beauty, and Walmart.

Billboard Latin Music Week is proud to partner with Save The Music as its official non-profit partner this year. Save The Music, a 501(c)(3) organization, is dedicated to empowering students, schools, and communities through music education, ensuring equitable access to resources nationwide, including Miami.

For more information on Billboard Latin Music Week and the latest updates, visit BillboardLatinMusicWeek.com.

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