Legendary Vic Latino Returns With New Single

After being the conductor of vibes for thirty years strong, famed DJ, music curator, and radio executive Vic Latino is making his long-awaited return to recorded music with his new single, “Cielo,” dropping May 16th. The track seamlessly blends Latin flavor with Dance energy — a fusion only a true music legend could deliver.

The sizzler began generating buzz months long ahead of its release, debuting to spirited crowds at Miami’s Winter Music Conference. Built around a nostalgic interpolation of DJ Sammy’s Dance cover of Bryan Adams’ “Heaven,” and infused with Spanish lyrics, this bilingual anthem is set to ignite the summer and beyond.

American freestyle

“Cielo” features American freestyle and salsa singer George Lamond, rising Cuban rapper Young Bhrayan, and American recording artist Dee Robert — a dynamic lineup pushing the track’s energy even further. More than just a comeback, “Cielo” is a homecoming for one of the industry’s most influential figures.

“When I was in the driver’s seat being a DJ on the radio, you hear a lot of songs,” Vic explains. “But then you hear a song that gives you goosebumps. The hairs on your arm stand up. You feel it in your soul. You just feel it like those lyrics. They just resonate with you. They just warm your body. When you hear that song, you know you have a hit, right? So when I’m making music, I shoot for that. That’s how I feel about ‘Cielo’.”

Victor Canales, better known as Vic Latino, has spent over 30 years shaping a career in dance music that’s spanned radio, boardrooms, and arenas. But it all started on a golf course in Eastern Long Island.

While majoring in Chiropractic Studies with a minor in Golf Turf Management, a dental procedure paused his clinical path. During that time, he took an internship at MTV, driving Dr. Dre to 1515 Broadway each morning. There, he learned how to DJ and started building connections.

When Dr. Dre and Ed Lover moved to Hot 97, Vic went with them.

He quickly grew his presence, expanding from Hip-Hop into Freestyle and collaborating with names like DJ Skribble and K7. At 21, he got his first on-air job at WBLI — and never looked back.

Vic soon leveraged his growing radio following to promote packed club nights across the Tri-State Area, often drawing crowds of over 1,000. His influence was clear, landing him the opportunity to launch WXXP — better known as Party 105. This marked the birth of the “Vic Latino Effect,” as he took the station straight to the top. What followed was a whirlwind.

He moved to 95.3 Party in Orlando, where he knocked XL1067 out of the top spot after a decade-long run. His momentum brought him back to New York City for the primetime slot at WKTU — and within a month, he became the most listened-to jock in the city, even surpassing Hot 97’s longtime heavyweight, Funkmaster Flex.

“I was doing these mash-up mixes at night of Hip-Hop, Dance, ‘60s, ‘70s…everything mashed up together,” Vic adds. “I would have local NYC deejays join me each night to do these mash-up mixes, which helped launch the careers of people like Crooklyn Clan’s DJ Riz and Sizzahandz, DJ Riddler, Bobby Dee, Johnny Budz, and so many more. It was so different. People loved it.”

Vic kept building his brand with compilation projects for Tommy Boy, ULTRA, and Thrive Records, helping shape a Dance music lifestyle with his signature sound. He later expanded into TV, appearing on A&E’s Growing Up Gotti and serving as the in-house DJ for The Ellen DeGeneres Show. To focus on television, he made the tough decision to step away from radio.

When he returned in 2007, the landscape had changed. House and Freestyle had given way to EDM. “I wasn’t used to losing on radio,” Vic says of his time at XM Radio’s BPM. But he adapted, learned the new sound, and climbed back up. After a decade of nonstop work, he shifted focus to the business side – buying radio stations and launching Long Island’s Pennysaver Amphitheater. In 2023, after years behind the scenes, Vic felt the pull to return to the mic. He landed a slot on Miami’s Hits 97.3, where he’s back on the air doing what he loves.

While this is the first of more releases, “Cielo” promises to usher in a new era for the King of Airwaves.