Home ESTILOS BLOGENTRETENIMIENTOHow Broadway Licensing Global Is Changing Theater For The Youth

How Broadway Licensing Global Is Changing Theater For The Youth

by Soraya Alcalá
1.8 million kids attending Broadway shows in a year.

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Broadway Licensing Global and its family of imprints (Broadway Licensing, Dramatists Play Service, Playscripts, and Stageworks) is the global leader in theatrical licensing and distribution. The iconic works represented epitomize the greatest collection of authors, composers, lyricists, and underlying rights holders across the globe including Arthur Miller, Tennessee Williams, Lynn Nottage, Alan Menken, Stephen King, the Bee Gees, The Beatles, and Harry Potter Theatrical Productions.

The Broadway Licensing Global collection of titles represents an astonishing 40 Tony Award® and 49 Pulitzer Prize-winning works. The company leverages its team’s expertise in licensing, theatrical production, theatre education, and content creation to diversify, strengthen, and rapidly expand its portfolio into new sectors and markets. Founded in 2017, Broadway Licensing has quickly scaled and, as of 2022, the company represents 8 of the Top 10 most produced plays in professional theatres and 9 of the Top 10 most produced plays in High Schools.

In 2020, Broadway Licensing Global launched the Emmy Award® nominated streaming platform Broadway On Demand, offering exclusive theatrical content, interactive events, and original programming. Additionally, Stageworks Productions, the original live stage content creation arm dedicated to the development of innovative, theatrical intellectual properties has developed several world premiere musicals which have been produced in over 90 countries. In all, the combined force of the Broadway Licensing Global family of imprints continues to grow, with a singular goal to make everyone in the world a theatre person.


The increase of kids attending Broadway shows who are under the age 18 has been increasing more and more every year, with about 1.8 million kids attending Broadway shows in a year, accounting for about 15% of the audience.

This number is rapidly growing with more kids being interested in Broadway – There is even a “Kids Night on Broadway” on February 13, where kids under 18 could attend a whopping 14 shows for free when accompanied by a full-paying adult. Many of these kids watching these Broadway shows picture themselves acting in a Broadway play someday too, and they can with the help of Broadway Licensing Global.

The company leverages its team’s expertise in licensing, theatrical production, theatre education, and content creation to diversify, strengthen, and rapidly expand its portfolio into new sectors and markets. They prioritize licensing large-scale Broadway plays for schools and amateur productions, this way kids can get first-hand experience acting in professional plays, right in their own schools and local theaters to kickstart their careers.

BLG is flipping the normal flow of how Broadway productions make their way into smaller theatres by prioritizing school access to titles first (including the recently acquired Harry Potter and the Cursed Child).

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