Miami Beach, FL
This Miami Art Week, e.l.f. Cosmetics and NYLON debut “Glow Revived: Flavor in Color, Light, and Touch,” a bold, sculptural installation transforming the W South Beach into an oversized, glowing dreamscape. Conceived and created by artists Jules Dudko-Kolodny and Shawn Kolodny, in partnership with experiential studios Kolossal Arts, the installation turns a simple gloss into a monumental landscape: surreal, luminous, and impossible to ignore.
Anchored at the entrance of the W South Beach, visitors will encounter ten 10-foot illuminated teardrop sculptures, each rendered in glossy, candy-bright hues inspired by e.l.f.’s Glow Reviver Melting Lip Balms: Wild Cherry, Peach Ring, Strawberry Shortcake, Cotton Candy and Yummy Gummy. Behind the hotel, the garden transforms into a glowing labyrinth built from forty towering teardrops, ranging from 4 to 10 feet tall, creating a maze of light, color, and reflection.
“e.l.f. has always operated with a boldness that refuses to shrink itself,” said artists Jules Dudko-Kolodny and Shawn Kolodny. “That ethos aligned seamlessly with our desire to construct an installation that had never been attempted before. This project became a shared commitment to radical scale and unapologetic visibility. An artwork that speaks in the same fearless voice as the brand behind it.”
“Art, like beauty, should be accessible to everyone—that’s the e.l.f. way,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “We’re excited to partner with NYLON and the talented artists Jules Dudko Kolodny and Shawn Kolodny to bring this installation to life. This collaboration continues our commitment to supporting creators who push creative boundaries and inspire others to express their authentic selves without limitation.”
Jules Dudko-Kolodny is a founder, creative strategist, and cultural storyteller who co-leads Big Shiny Balls and Kolossal Arts, known for turning large-scale ideas into bold, visual cultural moments. Her work spans fashion, technology, and contemporary art, with collaborations across Fortune 500 companies and global fashion houses. A frequent speaker and cultural commentator, her ideas have been featured in Newsweek, Benzinga, and more.
Shawn Kolodny is a Miami-based sculptor celebrated for immersive environments built from polished steel spheres and reflective forms that play with perception, ego, and identity. His work has appeared across major art fairs and in public installations worldwide, as well as collaborations for Taylor Swift’s Eras Tour, House of Creed, Missoni, Lacoste x Soho House, and Four Seasons Hotels.
Kolossal Arts, based in Miami, is a high-end experiential and inflatable design studio known for architecting visually explosive, culturally resonant environments for artists and global brands.
