LONDON, UNITED KINGDON
BLACKPINK announces the Born Pink Pop Up Experience in London from 29 June – 1 July at 1 Marylebone Road, presented by American Express. Japanese graphic artist, VERDY, serves as the artistic director for the pop-up experience. The Born Pink Pop Up Experience will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with limited-edition merchandise collection that will include premium tee shirts, hoodies, hats, and accessories designed by VERDY exclusively for the event.
VERDY has created the exclusive capsule collection to coincide with upcoming global activations where he creates a world that merges his distinct artistic touch with BLACKPINK’s trendsetting aesthetic. VERDY is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic projects Girls Don’t Cry, Wasted Youth, his panda-rabbit character Vick and most recently Visty. VERDY has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.
The three-day event is produced by Bravado, Universal Music Group’s industry leading merchandise and brand management company. All visitors who purchase merchandise at the experience will receive a limited-edition, VERDY-designed tote bag.
American Express® Cardmembers and one guest will have exclusive access to the experience one hour prior to opening. There will be two items of merchandise – a VERDY-designed black hoodie and sweatpants – that will be available exclusively for Cardmembers to purchase. Cardmembers will also have access to a dedicated checkout lane open throughout the operating hours and receive a special sticker to customize their tote bag.*
Operating hours:
Thursday, 29th June: 12:00 – 7:00PM
Friday, 30th June: 11:00AM – 7:00PM
Saturday, 1st July: 10:00AM – 7:00PM
ABOUT BLACKPINK
One of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as becoming the first K-Pop Girl group to land a #1 album in the UK, scoring the highest-charting album in the US by a female group in over a decade and becoming the first K-pop girl group ever to perform and headline at Coachella (the largest music festival in the U.S.). BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons. With over 2.8M records sold in the UK (singles & albums), and 10 billion career global Spotify streams to date, BLACKPINK are now conquering the world with their recent album BORN PINK. Having already circled the globe once on their historic and sold out Born Pink Tour, which included two sold out dates at the O2 Arena at the end of 2022, the group is back on the road for an encore run that sees them returning to Europe and the United States this Summer.
ABOUT BRAVADO
Bravado lives at the crossroads of music, fashion and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.
