What To Buy On Black Friday
Americans are obsessed with deals, especially when it comes to Black Friday. For years, people have camped outside their favorite stores after a big Thanksgiving feast or forced themselves awake in the early morning to browse the virtual shopping aisles. The truth is that many of us find pleasure in buying merchandise at the deepest discounts and knowing we beat our fellow sale-addicted shoppers to the punch. This year, though, we can expect to see far less in-person shopping due to the COVID-19 pandemic, and discounts will be lower. In fact, 79% of merchants will “definitely” or “probably” not offer steeper discounts than last year.
While Black Friday is traditionally associated with the best prices relative to the rest of the year, we should pause from our spending and ask how good of a deal we are really getting. According to WalletHub’s holiday shopping survey, 40% of American consumers are planning to spend less during the 2020 holiday season relative to 2019.
To separate myth from fact, WalletHub compared pre- and actual Black Friday prices for a broad selection of items. Using the price difference of each item, we isolated the offers that are truly worth the hassle of participating in America’s biggest shopping craze.
With 40% of American consumers planning to spend less during the 2020 holiday season relative to 2019, and 79% of merchants not likely to offer better deals than last year, the personal-finance website WalletHub today released its report on 2020’s Best Things to Buy on Black Friday. WalletHub determined that 21% of items offer no savings compared with their pre-Black Friday prices.
To find out whether shoppers are really getting the best deals, WalletHub compared the “Pre-Black Friday Price” against the actual Black Friday price of a broad selection of items. In doing so, WalletHub identified the offers that are truly worth the hassle of partaking in the year’s biggest shopping craze.
Top 10 Deals (Additional Discount for Waiting Until Black Friday)
| 1. Titan Brown Reclining Massage Chair ($1,405) | 6. MSI GL75 Leopard Gaming Laptop ($520) |
| 2. LG 26.2 Cu. Ft. Smart Wi-Fi Refrigerator ($699) | 7. Realspace Magellan Gray L-Shaped Desk ($300) |
| 3. Lenovo Flex 5 14″ Notebook ($279) | 8. Lowrance Hook 12” Fishfinder ($750) |
| 4. Nintendo Switch + Mario Kart 8 Deluxe ($211) | 9. Samsung StormWash 24-in Dishwasher ($246) |
| 5. Firman Electric Start Dual Fuel Inverter ($441) | 10. Donco Kids Twin over Twin Bunk Bed ($591) |
| Top 5 Product Categories | Worst 5 Product Categories |
| 1. Consumer Packaged Goods (43%) | 6. All Other Product Categories (32%) |
| 2. Books, Movies & Music (43%) | 7. Furniture (31%) |
| 3. Apparel & Accessories (36%) | 8. Appliances (28%) |
| 4. Toys (36%) | 9. Consumer Electronics (25%) |
| 5. Video Games (Software Only) (34%) | 10. Computers & Phones (24%) |
Full Report
