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Amy Jay Releases New Alt-Folk Single

by Soraya Alcalá
Amy Jay Releases New Alt-Folk Single

(New York, NY)

Amy Jay New York-based indie alt-folk singer-songwriter launches the preorder for a line of special merchandise commemorating her third full-length album, Mnemonics, releasing on November 7, 2025, via Mother West.

Jay’s songs are like plastic knives — pliable, yet cutting — and throughout the 10 songs on Mnemonics, Jay, proves she knows how to wield them tenaciously.

Titled to represent the mnemonic devices she birthed while “writing my inner monologue” during and outside of therapy sessions, these little mantras help Jay with the work-in-progress of the human condition. “The songs were subconscious mantras that I synthesized over time while making internal progress, Jay says. “It’s amazing how many times I needed to hear such transformative truths before they stuck. When I realized what I was doing through these sonic notes-to-self, everything clicked.”

Mnemonics takes such hefty internal work and translates everything into ear-pricking songs that alternatingly float, stun, and comfort. And with Jay’s sly observations and embrace of nervous laughter in awkward situations, she infuses a sense of levity in the album.

The second single from the album to be released this summer, “How The Mind Can Be A Trap” is a reminder to stop trying to prove yourself.

Mnemonics is a vision

For as much as Mnemonics is a vision board of a record, cut and colored with pages of the past, it’s also rooted in the present. Any attempt at self-improvement or self-actualization takes time, and the culture finally seems ready to embrace such efforts. “This whole album makes me feel uncomfortable, but I’m just gonna go with it. It’s important for me to face the discomfort in order to overcome it,” says Jay. ‘The more I share these sentiments with others, the deeper it seems to resonate. It’s clear these feelings are not just mine. They come with adulthood and they’re universal.”

With long-time producer/engineer Jon Seale of Mason Jar Music (Feist, Fleet Foxes, Josh Garrels, Vulfpeck) at the helm, Jay assembled a crew of stellar local musicians with national track records to help take her sketches of folk songs into fully formed indie rock panoramas.

In addition to guitarist Sam Skinner (Pinegrove, Fenne Lily), keyboardist Andrew Freedman (Michael Mayo, Ryan Beatty), Jay enlisted bassists Jeremy McDonald and Margaux (Katy Kirby) and drummers Jason Burger (Big Thief) and Jordan Rose (Maggie Rogers) to round out her sound.

Spotify and Apple Music

Amy Jay Releases New Alt-Folk Single whose music has more than one million streams, has been playlisted on both Spotify and Apple Music, and has been synced internationally, still keeps the mantras of Mnemonics close to her heart.

They’re as much guideposts for herself as she hopes they’ll be for others. “I’ve metabolized them logically, because these things are obvious. But believing them is very hard work and takes a constant battle,” she says. “The more you’re surrounded by something that’s affirming of the things you want to believe, the more likely you will believe them.”

Mnemonics will be released 11.7.2025. “How The Mind Can Be A Trap” is out now.

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