Home PRINCIPAL Lasso Announces Debut Us Tour & New Album

Lasso Announces Debut Us Tour & New Album

by Soraya Alcalá

Miami, FL

Latin GRAMMY winner and 4x nominee LASSO announces his first U.S tour, “Quedarse Solo Para Siempre,” promoted by Live Nation. The 15-city run is set to kick off on September 11th in San Francisco, hitting major cities including Los Angeles, Miami, New York, and more, wrapping on October 26th in Houston. Pre-sale tickets will be available this WednesdayJune 19th at 10 am EST, followed by general sale tickets on FridayJune 21st. Click HERE for more info.

 

“Lasso is an incredibly talented and versatile artist,” said Hans Schafer, SVP of Global Touring, Live Nation. “We see a bright future for him and are thrilled to work together on this next phase of his career. We’re excited to develop a tour showcasing his unique sound to his dedicated followers and new audiences.”

 

Simultaneous to the unveiling of his tour, Lasso also announces his fifth studio album, set to release under Universal Music Mexico. The project, slated for the fall, will have 13 tracks, including previously released “Bilingües” in collaboration with Mau y Ricky, and No Escuches Esta Cancion” with Micro TDH. Each track on the album will be accompanied by videos that were produced and directed by Charlie Nelson.

Additionally, Lasso is beginning a new chapter in his career by signing an exclusive management deal with WK ENTERTAINMENT. This includes a comprehensive 360 contract under the leadership of Andres Gomez, who will support Lasso in touring, brand partnership strategies, A&R, marketing and more at a global level.

“I have always been a fan of the artists that WK manages. I’ve always thought of it as a far reached goal and to be able to form part of their roster is still unbelievable. I’m very excited for everything that is to come, for all the changes for my music and my career.”  – LASSO

In 2023, Lasso closed one of the most important years in his career by winning the Latin Grammy for “Best Pop/Rock Song” for his global hit “Ojos Marrones,” which has surpasses 372 million streams on Spotify alone. The track also entered Billboard’s Global 200 chart, clocking in at #66 and #39 on the Billboard Global Excl U.S chart. Currently, Lasso is promoting his newest single, “No Escuches Esta Cancion” alongside Micro TDH, further cementing himself as the reference of contemporary pop.

ABOUT LASSO:

Lasso establishes himself as an outstanding figure in the pop music scene, standing out as one of the most influential singer-songwriters and composers of his generation. His top-charting hits “Un Millón Como Tú” has achieved Platinum certifications in Chile, Colombia, Mexico and Venezuela, while “Subtítulos”, a song in collaboration with Danna Paola, has been certified Double Platinum and Gold. 

In 2023, Lasso won a Latin Grammy for “Best Pop/Rock Song” with his global hit “Ojos Marrones”, which was also nominated for “Best Song”, and “Best Recording”. In addition, Lasso was nominated for “Best New Artist”. “Ojos Marrones” counts with over 314 million views on Youtube and 519 million streams on Spotify, positioning it as one of the most important hits in his career and important Latin songs of the year. As of today, the track counts with multiple Platinum certifications in eight countries and is certified 2X Diamond in Mexico. The official video became the eighth most watched Latin video of the year and entered Spotify’s Top 200 in 17 countries. 


La música latina continúa siendo una parte importante de los ingresos totales de la música grabada en los EE. UU.

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