United Airlines Returns as Exclusive Airline Partner of Hispanicize Los Angeles

MIAMI, FL - October 10, 2018 – (HISPANICIZE WIRE) - Hispanicize Media Group (HMG) today announced the return of United Airlines as the exclusive airline partner for Hispanicize Los Angeles. Now in its second year as exclusive airline partner for Hispanicize, United is bringing hundreds of Latino digital content creators, journalists and influencers from across the United States to Los Angeles for the three-day event beginning this week.

“United Airlines is proud to help unite Latinos from across the country by bringing them to this year’s Hispanicize event in Los Angeles,” said Jonathan Guerin, United’s senior manager of Public Relations. “Over the last two years, our partnership with Hispanicize has enabled thousands of influencers to connect to events in Houston, Los Angeles and Miami and, this year, we are happy to continue our support connecting Más influencers to Más Hispanicize.”

This summer in Los Angeles and Houston, United launched the first phase of its Más advertising campaign, including a Spanish-language website where customers can access information about United’s products, services and the destinations it serves. Created to better communicate with its Hispanic customers across the United States, the Más digital campaign is designed to showcase that when you travel United, you’ll always be unido to what matters most: home country, culture, entertainment or music.

On Friday, United will host “Influencing Your Next Trip: Travel Content Best Practices.” The discussion and Q&A session will feature Lauren Palmer, United’s manager of Social Media and Digital Engagement; Camila Seta of the Israel Ministry of Tourism and special guest influencers Lizza Monet Morales and Pili Montilla. The panelists will share personal travel experiences, best practices and tips to help up-and-coming travel influencers maximize their reach and partnerships with travel brands. Following the session, United will treat Hispanicize attendees to a special happy hour where it will feature some of its popular onboard beverages along with a special gift.

“It’s an honor to welcome back United Airlines as our exclusive airline sponsor for Hispanicize Los Angeles and to see that through their Más campaign they are doubling down on their many commitments to our Latino community,” said Angela Sustaita-Ruiz, Founding Partner of the Hispanicize Events, and Hispanicize Media Group.

The Hispanicize Los Angeles event will take place from October 11-13 at the InterContinental Los Angeles Century City in Beverly Hills.

Join the Conversation

Join United at Hispanicize and follow United Airlines on Twitter (@United), Facebook (https://www.facebook.com/United/) and Instagram (@United) and use the hashtag #UnitedatHispanicize

About United
United Airlines and United Express operate approximately 4,700 flights a day to 356 airports across five continents. In 2017, United and United Express operated more than 1.6 million flights carrying more than 148 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, Newark/New York, San Francisco and Washington, D.C. United operates 760 mainline aircraft and the airline's United Express carriers operate 546 regional aircraft. The airline is a founding member of Star Alliance, which provides service to 193 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the Nasdaq under the symbol "UAL".

About the Hispanicize Event
Now in its 9th year, Hispanicize 2018 (http://www.HispanicizeEvent.com) is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The events held in Miami and Los Angeles are a launch

pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico. The Hispanic Heritage month event in LA is expected to attract more than 700 attendees with a combination of industry professionals, senior-level college students and for the first time Latino consumers on Saturday when the agenda is opened for popular influencer Meet & Greets. The Hispanicize event is owned and operated by HMG, a multi-platform media company for multicultural Millennials and Generation Z.


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